I was doing a search the other day (on the big G) and noticed that half-way through my search the results display page changed and asked me to select my location at the top of the page. Now, I selected Perth, Western Australia, but immediately started to think,
- Who decides what websites to include – the site owner or the search engine?
- If the site owner, how do we tell the location to the big G?
- If it’s the search engines, what information do they use to work out the location?
Well, a few things come to mind:
- Geographical hosting is very important. If you site is for Perth, Australia, make sure it’s hosted in Australia.
- Add geo meta tags.
- Select location in the webmater’s tools, if it’s a top TLD domain.
I’d like to see how it all pans out.
